FoSC #89: Steve Denton of Ware2Go

Warehousing and e-commerce fulfillment

This week on The Future of Supply Chain, Santosh chats with Steve Denton, CEO of Ware2Go, a UPS company. Together they discuss doing business with everyone, the geospatial considerations involved with that, and optimizing the supply to better reach customers.

Highlights from their conversation include:

  • Ware2Go helps small and mid-sized businesses get closer to their customers to compete in the world of e-commerce (1:15)
  • Steve’s path to Ware2Go (2:58)
  • How Ware2Go got its initial funding (6:15)
  • The customer-vendor fit with Ware2Go (9:21)
  • Seller-fulfilled prime status (16:30)
  • Plugging into the ecosystem of a merchant’s choice and enabling it (19:59)
  • Five trends in eCommerce Steve is paying attention to (23:04)
  • B2E and having a supply chain to do business with everyone (27:39)
  • The next innovations to hit the warehousing and fulfillment landscape (30:59)

Ware2Go (A UPS Company) offers a nationwide network of certified warehouses and technology to streamline fulfillment across sales channels for a fully scalable and truly on-demand solution. Their mission is to change the traditional 3PL model to make one- to two-day delivery easy and affordable for all merchants. Find out more at

About The Future of Supply Chain:

During each episode of The Future of Supply Chain, we sit down with a different entrepreneur, investor, or industry veteran to discuss their story, views on the industry, and how we can collectively build the future of supply chain together.